About Us
From Operator to Platform
We started by running a sober living home. We built software to solve our own problems. Now we're helping the entire recovery housing industry do the same.
Our Story
Rooted Co-Living started in Corona, California. We opened a recovery residence because we saw a gap — people leaving treatment with nowhere stable to go. We ran the house ourselves, learned what works and what doesn't, and realized the biggest challenge wasn't the residents — it was the operations.
Drug test logs in one spreadsheet. Payments in another. Meeting attendance on paper. Chore rotations on a whiteboard. Referrals coming in through texts, emails, and phone calls with no way to track them. We were drowning in admin work instead of focusing on our residents.
So we built the tools we wished existed. And when other operators saw what we built, they wanted it too.
How We Got Here
Started as Operators
We opened our first recovery residence in Corona, CA — managing everything with spreadsheets, group texts, and paper logs.
Built the Software
Frustrated by the lack of tools designed for recovery housing, we built our own platform to manage guests, track compliance, and handle payments.
Opened the Marketplace
Case managers needed a way to find verified beds. We built a searchable marketplace with real-time availability — free for referral partners.
Launched for Operators
Other operators saw what we built and wanted it too. Now any recovery housing operator can use Rooted to run their house the way we run ours.
Our Mission
Better Housing, Better Tools, Better Outcomes
We exist to raise the standard of recovery housing — both by operating our own homes and by giving every operator the tools to run a professional, accountable, and transparent program. When operators run better houses, residents get better outcomes.
Our Values
These guide how we operate our homes, build our software, and treat everyone who interacts with Rooted.
The Founder
Jumaane Bey
Jumaane brings a background in housing, finance, and technology. He opened Rooted's first recovery residence because he believed stable housing should be the starting point — not the reward — for people in recovery. When the operational challenges became clear, he built the software to fix them. Today he operates Rooted's homes, builds the platform, and works directly with operators across Southern California to help them run better programs.
Southern California
Serving the Inland Empire, Orange County, and Los Angeles. House addresses are kept confidential for resident privacy.
Structured Recovery Residence
Rooted operates as a structured recovery residence with substance-free environments, peer support, and staff accountability.
Ready to Connect?
Whether you need housing, want to refer a client, or are ready to modernize your operation — we'd love to hear from you.
(949) 565-5285